The 10 most powerful brands in the world
Lego topped this year's ranking of the world's most powerful brands
, according to a survey compiled by the business valuation consultancy Brand Finance
Six of the top ten most valuable companies in the 500-strong ranking were technology companies. Google led the pack of most valuable companies, overtaking the 2016 leader Apple.
The survey ranks brands by their monetary value and also calculates the most "powerful" brands - companies whose financial value is most impacted by their branding.
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10. McKinsey & Co