Chipotle's assembly line-style set up means that it's quite easy to order vegetarian and vegan options, as well as the vegan and vegetarian bowls on the chain's app. However, according to the CEO, many customers don't know just how many vegan options there are.
"As we get ready to move into Lent or certain seasons where vegetarian or certain non-meat opportunities present themselves, nobody even knows we have sofritas," CEO Brian Niccol told Business Insider in January.
Niccol continued: "Frankly, even if they know we do have sofritas, a lot of them don't even know that it is plant-based."
Best vegetarian and vegan menu items:
- Vegan Bowl: Made with sofritas, brown rice, black beans, tomato and corn salsas, and lettuce.
- Vegetarian Bowl: You can also just order fajita veggies, brown rice, pinto beans, tomato and corn salsas, sour cream, and guacamole.