The airline famous for its $55 international flights is launching an affordable business class
- WOW Air is an airline know of its rock-bottom economy class ticket prices.
- Now the Icelandic low-cost carrier is entering the business class market with WOW premium.
- The airline is expecting to offer trans-Atlantic fares for half the price of traditional business class tickets.
- WOW premium offers large seats with 37 inches of pitch, in-flight meals, and priority boarding.
Since 2011, WOW Air has made a name for itself with travelers, not only for its bright fuschia planes but also for its insanely low fares. After all, it's hard not to notice $55 flights from the US to Europe.There are also frequent sales for $69 and $99 tickets as well. Advertisement
On Friday, the Icelandic ultra-low-cost carrier announced that it is taking on the world of business class travel.
"Over the last few years, economy seats have become more and more affordable and we'd like to think we played a part in that," WOW Air founder and CEO Skuli Morgensen said in an interview with Business Insider."However, at the same time, prices in the premium or business class cabin have gone up."
For most business class travelers, it becomes very apparent that WOW Air isn't as plush as a traditional business class cabin. However, that's by design and it's also a major upgrade over WOW's pay-for-your-own-water economy class.
WOW Air is retrofitting its existing fleet of 20 new Airbus A320, A321, and A330 airliners with business class. Mogensen expects all of its routes to have WOW premium seating by the end of the year.
The A320s will have four business class seats while the larger A321s will have eight. The wide-body A330s, which are used for the airline's ultra-long-haul routes, will have up to 42 premium seats.