The second strategy Bezos uses is to resist thinking, "We've always done it this way." Don't let your processes own you.
You should constantly be questioning whether or not there's a better way to do something, Bezos says.
"Good process serves you so you can serve customers. But if you’re not watchful, the process can become the thing. This can happen very easily in large organizations," Bezos wrote.
"You stop looking at outcomes and just make sure you’re doing the process right. Gulp... The process is not the thing. It’s always worth asking, do we own the process or does the process own us? In a Day 2 company, you might find it’s the second."
Trying to hold on to the way things were is also a bad strategy. Instead, you should notice what's happening in your industry and get on board.
With the pace of technological change, no company can afford to hold on to the good old days and resist new trends.
It is better to disrupt yourself than to be disrupted. So if you notice things changing, get ahead of of it rather than resist it.
The final strategy Bezos recommends is to make decisions quickly. He uses a phrase with his leadership team, "disagree and commit" to help them get aligned on tough decisions.
Ideally, a leader will feel 100% confident making a decision.
Unfortunately, this isn't practical. And if you wait until you feel 100% confident or have all of the information, the opportunity will likely have passed and you'll have moved too slowly.
Bezos points out that it's often not that damaging to be wrong. Failures can be scaled back if you realize your error and move quickly.
What happens when your leadership team disagrees on a way forward?
Bezos uses a phrase "disagree and commit" to save time. He uses this when a consensus with his team not be reached, and a decision needs to be made.
It is not, however, an ask for the team (or him) to cave. It is instead a promise to get aligned after healthy discourse so the entire company can move forward productively.
"It’s a genuine disagreement of opinion, a candid expression of my view, a chance for the team to weigh my view, and a quick, sincere commitment to go their way," Bezos says.
If you slip out of Day 1, you'll wind up in Day 2. And then, RIP!
An Amazon employee asked Jeff Bezos what "Day 2" means.
Day 2 is the beginning of the end.
"To be sure, this kind of [company] decline would happen in extreme slow motion," Bezos explains of the Day 2 scenario.
"An established company might harvest Day 2 for decades, but the final result would still come."