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The Battle For The Connected Car: Google And Apple Want To Dominate Our Dashboards

Marcelo Ballve   

The Battle For The Connected Car: Google And Apple Want To Dominate Our Dashboards

waze

BII

Cars have become the new battleground for consumer Internet companies. At the Consumer Electronics Show in Las Vegas this week, Google unveiled a new plan that will allow car manufacturers to use a version of its open source Android smartphone operating system. Android will power car's dashboard-based information and entertainment systems - no doubt with the help of apps like Waze, which Google purchased in mid-2013.

Audi, one member of Google's alliance, has introduced a tablet for use within its cars that will also run on this new car OS. Apple launched a similar initiative last year, "iOS In The Car."

In a recent report from BI Intelligence, we examine how Silicon Valley and Detroit are in a race to bring Internet technology and services to the car. We explore the technical underpinnings and foundational initiatives, analyze the three main ways to bring mobile products and services into cars, explore whether app usage in the car will be centered on the phone or in embedded computing systems and connectivity, look at how the war between Android and iOS will play out, and detail what apps and services might stand to gain the most from in-car usage.

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Here's a brief overview of the prospects for the mobile car:

In full, the special report:

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