The best eyelash serum overall
The RevitaLash Advanced Eyelash Conditioner is a one-of-a-kind formula developed by an ophthalmologist to help enhance the look of lashes and prevent future breakage. During a study, 98% of people enjoyed improved lash appearance and stronger lashes after using the product for six weeks.
The serum is formulated with a mix of peptides, lipids, biotin, and green tea extract that work to fight both environmental damage and damage done by cosmetics. The conditioner not only protects from brittleness and breakage, it allows lashes to grow longer and saturates the lashes with moisture, making them softer and healthier-looking.
The lash serum has been a fan favorite amongst celebrities and beauty editors alike. InStyle magazine called it "the Rolls Royce of lash conditioners," while Allure reports that Meghan Markle is a fan of the product.
The serum has an Amazon's Choice recommendation because of its high ratings, with shoppers giving it a 3.9 out of 5-star rating.
One reviewer named Joyce wrote, "I have been using this for about 3 weeks now and can really tell a difference in my eyelashes. They are longer and they are getting fuller as well. My daughter has been using it for about 6 months and I thought she had on false lashes. It's unbelievable how thick and long they are."
The product is on the pricey side but it comes in three sizes so you test the serum with the smaller bottle before spending money on the six-month supply.
Pros: Conditions lashes, makes them fuller and longer, three sized bottles to shop, leaves lashes softer and healthier-looking
Cons: Expensive
The best serum for eyelashes and brows
While a lot of lash serums are technically safe to use on your eyebrows as well, the Shiseido Full Lash and Brow Serum was the first serum specially developed to help both types of hair grow. It comes with a soft-tip applicator that easily reaches between each hair to help you apply the product evenly.
The serum is a bestseller in Asia, thanks to its hydrating formula that leaves lashes thicker and brows more full. The serum's ziziphus jujuba plant extract works as a hair-growth stimulant, while the arginine increases blood flow to the lash line.
The serum is dermatologist and ophthalmologist tested and more than 80% of women who tested the product for 16 weeks, reported that their lashes were more beautiful and denser. It has more than 20,000 likes on Sephora's site with 200 shoppers giving it a 4.1 out of 5-stars.
One buyer named Shelby wrote, "I must say, I'm surprised, this actually worked! My lashes are fuller and longer, no more falsies!! And my sparse eyebrows are finally thicker and defined!WELL worth more than $35!!"
Some people did complain about the size of the bottle as it only lasts a month, but most said it was worth the cost.
Pros: Formulated to work on lashes and brows, leaves them looking fuller and longer, restores the appearance of lashes and eyebrows
Cons: Not a lot of product for the price
The best mascara with eyelash serum
Since eyelash serums take a few weeks before you start to notice a difference, Rimmel London added a serum to its mascara to enhance lashes in the long and short term. The Lash Accelerator Mascara makes lashes look more defined and longer, while at the same time, stimulating lash growth.
With continued use, Rimmel's Grow-Lash Complex serum works to strengthen, nourish, and renew lashes to boost natural lash growth.
The mascara has a 4.46 out of 5-star rating on Influenster with more than 1,700 reviews.
One reviewer said, "I've been using it now for 10+ years and absolutely can't live without it. The mascara actually made my eyelashes grow and made them look so much fuller. It truly worked!"
A few people weren't a fan of the mascara's small applicator brush but most said they got used to it after a while.
Pros: Affordable, works instantly and over time, two products for the price of one
Cons: Small applicator brush not for everyone
The best drugstore eyelash serum
The No7 Lash Impact Lash Serum is a hypoallergenic lash serum that works to produce longer, darker, and thicker eyelashes. When used regularly, you will start to see results after 8 weeks, but many people said they saw results sooner.
While it is specially formulated for lash growth, the company has said it can also be safely used on brows. The serum has been featured on InStyle and Cosmopolitan's lists of best eyelash growth serums and has a 4.5-star rating on Influenster.
One buyer named Emma wrote, "I love this!! I used it for about 3 weeks and I could see a difference. I have used a few others as well but none worked better than this one for the price. I bought mine at target. It lasted me about 12 months! I would 10/10 recommend buying it if you are looking for something like this!"
Some people did note that the product runs out fairly quickly so be sure to use just a little with each application.
Pros: Affordable, makes lashes longer and thicker, also makes them darker and more noticeable, hypoallergenic
Cons: Product runs out quickly
The best eco-friendly eyelash serum
If you prefer to buy eco-friendly products, Lashfood's Phyto-Medic Eyelash Enhancer is your best bet. The serum is formulated with a blend of organic medicinal herb extracts that work to stimulate lash follicles and support natural growth. During a study, 100% of testers saw an improvement in both lash length and density.
The serum is made without parabens, sulfates, and phthalates, and is also gluten-free. Lashfood says 99.49% of the ingredients in the serum are from natural origins and the packaging is made with Ecocert compliant and sustainable materials.
The product has over 10,000 likes on Sephora, with over 200 customers giving it a 4.2-star rating. One reviewer wrote, "I was super skeptical of this product when I bought it but figured that I would return it if it didn't work. But it REALLY works! I have always had short, unimpressive lashes, and they've grown A LOT since I started using this product. They look so much better! I'm no longer ashamed to not wear mascara. It's amazing and worth every penny!"
A few people were put off by the price but most said it was worth the cost.
Pros: Eco-friendly, vegan, makes lashes longer and more dense, cruelty-free
Cons: Expensive
Here are other great makeup shopping guides
If there's one thing many women never leave home without, it's mascara. It makes your eyes pop and brightens up your face in an instant. We tested dozens of mascaras to find the best, and Chanel Le Volume Mascara is our top choice because it delivers long, lush lashes that last all day.
Here are the best mascaras:
- Best overall: Chanel Le Volume Mascara
- Best drugstore brand: L'Oréal Paris Voluminous Lash Paradise Washable Mascara
- Best volumizing: Lancôme Monsieur Big Mascara
- Best lengthening: Estée Lauder Double Wear Zero-Smudge Lengthening Mascara
- Best curling: Benefit Roller Lash Super-Curling and Lifting Mascara
- Best waterproof: Urban Decay Cannonball Ultra Waterproof Mascara
- Best fiber formula: L'Oréal Paris Voluminous X Fiber Mascara
Picking the right foundation makeup for your skin type and skin tone can be a real hassle, but once you find the best one for you, you've got it made. We've done the research to find some of the highest-rated foundations you can buy, and the Giorgio Armani Luminous Silk Foundation is a real winner.
Here are the best foundations you can buy:
- Best foundation overall: Giorgio Armani Luminous Silk Foundation
- Best drugstore foundation: Maybelline Urban Cover Foundation
- Best luxury foundation: Dior BACKSTAGE Face & Body Foundation
- Best longwear foundation: Fenty Pro Filt'r Soft Matte Longwear Foundation
- Best mineral foundation: Mineral Fusion Pressed Powder Foundation
After your eyes, your lips are probably the most expressive part of your face, and they stay busy all day long – emoting, eating, talking, kissing – so it's no surprise that most women like to attract a bit of attention to their lips with lipstick. You'd be hard-pressed to find a better option than Urban Decay Vice Lipstick.
Here are the best lipsticks to buy:
- Best lipstick overall: Urban Decay Cosmetics Vice Lipstick
- Best drugstore lipstick: Revlon Super Lustrous Lipstick
- Best luxury lipstick: Tom Ford Lip Color
- Best matte lipstick: Charlotte Tilbury Matte Revolution Lipstick
- Best longwear lipstick: Marc Jacobs Beauty Le Marc Lip Crème Lipstick
A bronzed glow can make you look healthier and feel more confident, but we all know how damaging sunbathing can be. Faking it with a bronzer is a much safer option. For the ultimate sun-kissed glow in an instant, Becca's Sunlit Bronzers are our top pick.
Here are the best bronzers in 2019:
- The best bronzer overall: Becca Sunlit Bronzer
- The best bronzer for fair skin: Laura Mercier Matte Radiance Powder
- The best bronzer for medium and deep skin: Benefit Cosmetics Hoola Matte Bronzing Powder
- The best bronzer under $10: Milani Baked Bronzer
- The best all-natural bronzer you can buy: W3LL People Bio Bronzer
- The best liquid bronzer you can buy: Cover FX Custom Enhancer Drops
When it comes to natural makeup, it's hard to know which brands you can actually trust. Many products claim to be natural but contain potentially harmful synthetic ingredients.
Here are the best natural makeup you can buy:
- Best natural makeup brand overall: Jane Iredale
- Best non-toxic makeup brand: RMS Beauty
- Best cruelty-free makeup brand: Mineral Fusion
- Best organic makeup brand: Ilia Beauty
- Best affordable natural makeup brand: Burt's Bees
