The company behind the world's first subscription-based electric vehicle says it's so good, it will lead to a 'post-SUV era'
- Canoo has unveiled what it says will be the world's first subscription-only electric vehicle, which is set to be launch by 2021.
- The vehicle can seat seven people and has an interior that was designed to look more like a living room sofa than actual car seats.
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Canoo, a Los Angeles-based company, has unveiled its eponymous flagship vehicle: the world's first subscription-only electric vehicle.
The carmaker decided to make their vehicles a one-month payment subscription service in order to "free its customers from the burden of ownership," according to the company. The subscription prices include registration, maintenance, insurance, and charging.The company describes the car, which can seat up to seven people, as an "urban loft on wheels" with seats that look more like a sofa than traditional car seats.
The car's non-driving features, such as navigation, music, and heating, can be controlled by the user's smartphone. And instead of having the traditional hardware connection between the steering wheel and the road wheels, it uses a method that directs the car via electric signals. This allows for the future potential of autonomous driving without the steering wheel physically moving.
"We believe that the potential of [electric vehicle] architecture can enable a post-SUV era that addresses the ever-growing desire for space and value," said Ulrich Kranz, Canoo's chief executive.
"We promised a truly different approach for EVs, and our Canoo proves that we can deliver on that vision."
Take a look at the car, which is set to launch by 2021: