The fabulous, beer-filled life of the reclusive billionaire party animal who just rescued House of Frasier

Lianna Brinded,Thomas Colson,Jim Edwards

Aug 10, 2018, 20:11 IST

The fabulous, beer-filled life of the reclusive billionaire party animal who just rescued House of Frasier

Getty

Mike Ashley has been described as Britain's version of Howard Hughes

LONDON - Eccentric British billionaire Mike Ashley is in the headlines again after purchasing iconic department chain House of Fraser in a £90 million deal.

The iconic department store, which employs 17,5000 people across the UK, had been at risk of toppling for several months and was rescued hours after falling into administration by Sports Direct, the company Ashley owns.

So who is he? The media regularly depicts him as a beer-swilling party animal. In recent years, he has been accused in court of reneging on a pub bet that would have cost him £15 million, cleaning out a restaurant of its entire supply of £3,000-a-bottle red wine, and getting so drunk at a business meeting that he vomited into a fireplace.

Although his companies are the subject of daily headlines, Ashley the person is still something of an enigma. He rarely gives interviews and despises the limelight.

He can also down a pint in less than 10 seconds, loves to gamble, and isn't afraid of taking his shirt off. He sometimes uses a plastic shopping bag as a briefcase. Scroll down for the life of Mike Ashley.

Ashley grew up in a modest bungalow in Burnham, Buckinghamshire, like this one.

For comparison, this where Ashley allegedly lives today. He's come a long way.

He was described as a 'dedicated but average' student by his peers at Burnham Grammar School.

Ashley's original plan was to become a pro squash player, but he was injured at 16. (It's not clear what, exactly, the injury was.)

After telling teachers he would 'run his own shop one day,' he opened his first location in 1981.

The Sports Direct chain IPO'd in 2006. It was once worth £4.3 ($6.6) billion but its market cap has fallen to nearer £1.5 billion.

Ashley dislikes public attention. But when he gets into the mood he can put on a real performance. He once made headlines by doing a striptease in a Chinese restaurant in 2011.

"He’d sunk a few pints,” a guest at the restaurant said. At the end of the evening, Ashley paid the £2,000 bill in cash. Check out the full story in the Mirror here.

In a strange way, that night at the Chinese restaurant is typical of Ashley: He hates attention but nonetheless still manages to do things that attract it.

I'd be like Mike Ashley if I had sold Moussa Sissoko for £30m as well. pic.twitter.com/hhOvmdFEZp

— Footy Accumulators (@FootyAccums) July 3, 2017

Currently, Ashley commutes either using helicopters or a Dassault Falcon 7X private jet. Sports Direct acquired the plane for the management team at the end of 2016. It cost the company $51.1 million.

He may be a billionaire but he has been seen using plastic bags as a briefcase.

He also has a habit of carrying a lot of cash. At a press event intended to show that Sports Direct distribution centres were not like Victorian workhouses, he dumped a huge roll of £50 notes into the tray at the security gate. He had just arrived from a casino, he said.

This was the same place where one of his workers gave birth to a child in a warehouse toilet, for fear of missing work. This is a photo from inside the site.

Ashley likes to stay up late. He once spent £125,000 on champagne at the Pink Elephant nightclub in New York in 2008, on a night out with friends. The club's emblem is this mascot.

He also reportedly lost £1 ($1.5) million in two hours on the craps tables at London's Aspers Casino in 2011.

He likes a drink, too: This video of Ashley downing a pint at a football match in less than 10 seconds is legendary.

A year after the Sports Direct IPO, Ashley bought Newcastle United for £134 ($206) million.

Ashley likes to mingle with Newcastle fans occasionally.

Newcastle fans turned on Ashley when the club was relegated. Some started to boycott the games. But Newcastle has earned promotion back to the Premier League — giving Ashley more time in charge of the club.

In 2014, he bought a portion of Scottish club Rangers FC but was prevented from increasing the stake due to a conflict of interest with his ownership of Newcastle United.

Sometimes he is ruthless. He ratted out his rivals in 2000, when he told the Office of Fair Trading that other companies were trying to fix the price of football shirts.

But he doesn't always have the Midas Touch. In 2008 he lost around £300 ($461) million after HBOS bank collapsed following the credit crisis.

Parliament once summoned Ashley to answer questions about working conditions at his warehouses. For months, he refused to show up, risking a charge of contempt and a prison sentence. He called MPs "a joke." (He did eventually appear, in 2016.)

Ashley found his name back in the news for several reasons in 2017. Chief among them were reports of a 2013 meeting at the Horse and Groom pub in Great Portland Street, London, with Jeff Blue, a former Merrill Lynch banker.

Blue claims that Ashley regularly did business while in pubs, casinos, and restaurants. He once threw a lavish dinner at Benares in Mayfair, where his board of directors drank the restaurant's entire supply of £3,000-a-bottle Richebourg wine before heading to a casino, Blue alleges in the suit.

Blue also claims that Ashley once held a board meeting at a pub in Alfreton. At that meeting, Ashley allegedly challenged a bank analyst to a drinking competition.

In 2017, he paid £25-£30 million to acquire the lingerie chain Agent Provocateur from the brink of bankruptcy.

House of Fraser is Ashley's latest acquisition.

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