David Gooding started Good & Company 20 years ago, and in 2017, the house sold over $150 million worth of collectible automobiles.
According to Gooding, "when he started the business he wanted to present cars 'carefully, authentically and with distinction,' and the results are shown not only in record prices but in a level of trust and respect unmatched in the industry."
Gooding commented on the vintage Porsche market, ahead of the Amelia Island auction this weekend.
"Porsche has very much come into its own," he said, adding that Gooding & Company was the first auction house to "go very strong into celebrating Porsche's marquee period" of the 1960s.
"We started getting some big numbers for these cars," he said. "And competitors started taking a page from our playbook. But we understand the cars."
The auction world has been dominated for years by record-setting hammer prices for vintage Ferraris. But the aspiring Ferrari collector has a problem: severely limited supply.
"Unlike the Ferrari market, the Porsche market is much much bigger," Gooding said.
Gooding & Company has partnered with Christie's, and in February Gooding brought a classic Packard and several Porsches to exhibit in New York.
David Gooding started his career at Christie's, but he pointed out that the house no longer has a car department.
That doesn't mean they aren't interested in collectible autos, however.
"They're interested," Gooding said, describing the relationship as friendly and informal. "They said that they respect the way we do business, and they had gallery space available for us."
He added that is was fun to bring a 1930 Packard 734 Speedster Runabout and a yellow 1992 Porsche 964 Carrera RS to Christie's audience.
The 1992 Porsche 964 Carrera RS is one of three blossom yellow, air-cooled Porsches from the collection of WhatsApp co-founder Jan Koum that Gooding & Company is will auction at Amelia Island.
"The 911 era is hot," Gooding said.
"It was 356-centric in the beginning," he added, noting the popularity of the original Porsche sports car from the 1950s, which remained in production until 1965 when it was completely displaced by the 911.
The Koum trio is a case in point. The 1990s Porsches have estimates ranging from $325,000 for the 1995 993 Carrera RS to $1.5 million for the 1993 964 Carrera RS 3.8.
