The internet is projected to surpass TV in 2019 as people's favorite source of media

Advertisement
The internet is projected to surpass TV in 2019 as people's favorite source of media

Not too long ago, television was the clear favorite source of media for consumers, but the end of that decades-long stretch is imminent, according to data from digital media agency Zenith.

Advertisement

As this chart from Statista shows, the gap has long been narrowing between the number of minutes consumers spend watching TV every day and the amount of time they spend on mobile and desktop internet consumption. By 2020, Zenith's forecast shows that daily internet consumption will surpass daily television consumption for the first time.

The invention of various social media platforms, the availability of shows on mobile, faster internet, more advanced smartphones, and more digestible content tailored to those smartphones have all played a big role in that reversal. These advancements have also marginally increased the total amount of minutes each consumer spends watching TV and on the internet: Nine years ago, internet and TV minutes totaled around four hours - by 2020 it'll be almost six hours.

Complimentary Tech Event
Transform talent with learning that works
Capability development is critical for businesses who want to push the envelope of innovation.Discover how business leaders are strategizing around building talent capabilities and empowering employee transformation.Know More

Chart of the day

Jenny Cheng/Business Insider

{{}}