The logo for Apple's new TV show looks like a rip-off of Elon Musk's Boring Company branding

Elon Musk

REUTERS/Mike Blake

Tesla CEO Elon Musk founded The Boring Company, an infrastructure and tunneling construction business, in 2016.

We got a closer look on Monday at Apple's upcoming show, "The Morning Show," and eagle-eyed viewers have noticed something familiar about the show's logo: it's very similar to that of The Boring Company, Tesla CEO Elon Musk's tunneling and construction business.

Both logos feature a similar font, solid colors, and a filled-in letter "O." The Apple logo also stacks and positions its three words - "The Morning Show" - the same way as The Boring Company.

Read more: Apple just dropped another trailer for its new show with Jennifer Aniston, Reese Witherspoon, and Steve Carell, and it's much more revealing than the first teaser.

The Verge wrote about the similarities between the two logos on Monday, but Twitter user Brent, who describes himself on Twitter as a product designer based in New York, noticed the similarity a week ago, when Apple dropped its teaser trailer for the "The Morning Show" on August 12. 

Twitter user Jason Combs, a designer based in Atlanta, also drew the comparison later on August 12.

The Boring Company declined to comment on the similar logos, and Apple did not respond to Business Insider's request for comment.

"The Morning Show" will debut exclusively on the Apple TV Plus streaming service this fall. The show is about a morning broadcast news show set in the #MeToo era. The trailer shows a news anchor (Jennifer Aniston) announcing the departure of her former co-host (Steve Carell) amid "allegations," although it's not immediately clear what those allegations are. In the wake of Carell's character's departure, a newcomer anchor (Reese Witherspoon) is positioned to rise through the ranks.

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