The most valuable brand in every state

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The most valuable brand in every state

Amazon

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Amazon is the most valuable brand from Washington - and the entire United States.

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  • Brand Finance recently identified the most valuable brand from every US state.
  • Amazon is the most valuable from Washington state, as well as the most valuable brand in the entire US.
  • Other brands on the list include Nike in Oregon, Apple in California, and Marlboro in Virginia.


Amazon is officially the most valuable brand in the United States.

That's according to Brand Finance, a brand consultancy firm that released its annual list of the strongest brands in the US in June.

Brand Finance defines brand value as the collective value of a company's trademarks, including names, logos and designs, which create "distinctive images and associations in the minds of stakeholders, thereby generating economic benefits."

Amazon dethroned Google to take the top spot this year, and Apple overtook Google as well to become the most valuable brand among companies from California.

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Below is a map of the most valuable brand in every state, from Nike in Oregon to FedEx in Tennessee. States without a brand in the top 500 are not listed.

the most valuable American brands in each state

Jenny Cheng/Business Insider

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Alabama — Regions Financial Corp.

Alabama — Regions Financial Corp.

Brand value: $1.8 billion

National rank: 372

Arkansas — Walmart

Arkansas — Walmart

Brand value: $61.5 billion

National rank: 8

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California — Apple

California — Apple

Brand value: $146.3 billion

National rank: 2

Colorado – Dish Network

Colorado – Dish Network

Brand value: $3.4 billion

National rank: 210

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Connecticut — Spectrum

Connecticut — Spectrum

Brand value: $13.4 billion

National rank: 49

Delaware — Du Pont

Delaware — Du Pont

Brand value: $2.7 billion

National rank: 257

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Florida — Publix

Florida — Publix

Brand value: $6.5 billion

National rank: 101

Georgia — Home Depot

Georgia — Home Depot

Brand value: $33.7 billion

National rank: 11

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Iowa — Rockwell Collins

Iowa — Rockwell Collins

Brand value: $1.8 billion

National rank: 373

Idaho — Micron Technology

Idaho — Micron Technology

Brand value: $4 billion

National rank: 178

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Illinois — McDonald's

Illinois — McDonald's

Brand value: $24.9 billion

National rank: 24

Indiana — Anthem

Indiana — Anthem

Brand value: $10.1 billion

National rank: 61

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Kansas — Sprint

Kansas — Sprint

Brand value: $7.5 billion

National rank: 89

Kentucky — Humana

Kentucky — Humana

Brand value: $9 billion

National rank: 68

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Louisiana — CenturyLink

Louisiana — CenturyLink

Brand value: $7.1 billion

National rank: 93

Massachusetts — General Electric

Massachusetts — General Electric

Brand value: $32 billion

National rank: 16

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Maryland — Lockheed Martin

Maryland — Lockheed Martin

Brand value: $8.3 billion

National rank: 74

Michigan — Ford

Michigan — Ford

Brand value: $17.3 billion

National rank: 39

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Minnesota —UnitedHealthcare

Minnesota —UnitedHealthcare

Brand value: $18.6 billion

National rank: 34

Missouri — Bud Light

Missouri — Bud Light

Brand value: $7.4 billion

National rank: 90

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North Carolina — Bank of America

North Carolina — Bank of America

Brand value: $33.3 billion

National rank: 12

Nebraska — Union Pacific

Nebraska — Union Pacific

Brand value: $7.9 billion

National rank: 81

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New Hampshire — Timberland

New Hampshire — Timberland

Brand value: $1.4 billion

National rank: 434

New Jersey — Johnson's

New Jersey — Johnson's

Brand value: $17.7 billion

National rank: 37

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Nevada — Wynn Resorts

Nevada — Wynn Resorts

Brand value: $3.1 billion

National rank: 233

New York — Verizon

New York — Verizon

Brand value: $62.8 billion

National rank: 7

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Ohio — Pampers

Ohio — Pampers

Brand value: $6.3 billion

National rank: 105

Oklahoma — Devon

Oklahoma — Devon

Brand value: $2.2 billion

National rank: 317

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Oregon — Nike

Oregon — Nike

Brand value: $28 billion

National rank: 21

Pennsylvania — Xfinity

Pennsylvania — Xfinity

Brand value: $26.1 billion

National rank: 22

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Rhode Island — CVS

Rhode Island — CVS

Brand value: $20.6 billion

National rank: 30

Tennessee — FedEx

Tennessee — FedEx

Brand value: $18.2 billion

National rank: 35

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Texas — AT&T

Texas — AT&T

Brand value: $82.4 billion

National rank: 5

Virginia — Marlboro

Virginia — Marlboro

Brand value: $30.5 billion

National rank: 18

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Washington — Amazon

Washington — Amazon

Brand value: $150.8 billion

National rank: 1

Wisconsin — Kohl's

Wisconsin — Kohl's

Brand value: $4.2 billion

National rank: 172

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