The Native Ad Rush Is On: Social Media Budgets Are Pouring Into In-Stream Ads

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BI Intelligence

Depending on who you talk to, native advertising has many definitions. In the context of social media, we define native advertising as: Ads that are seamlessly integrated into a user's feed and are nearly indistinguishable from organic content.

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We have explained in recent reports why businesses and brands should adopt native advertisements, which are more elegant and effective than traditional ad formats like banners.

For a new report on the native-social ads rush, BI Intelligence spoke to leaders in the native advertising space, including major ad buyers, investors in up-and-coming social media networks like Pinterest, and social media analytics experts to understand the forces driving the stampede into native-social advertising. We examine the top formats, dig into Facebook's suite of native ad products, and look at how effective native-social ads can be.

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Here's how native-social advertising is transforming digital advertising:

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The report is full of charts and data that can be easily downloaded and put to use.

In full, the report:

For full access to the report on Social Native Advertising sign up for a free 2-week trial subscription today.