The New Mobile Advertising Ecosystem Explained

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BII

Mobile advertising has carved out a significant share of overall digital ad revenues faster than many expected. But increased spending hasn't made the mobile ad ecosystem any less complex.

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Ad networks, ad exchanges, real-time bidding platforms, and many other self-styled mobile ad "solutions," seem to offer everything to everyone, including the best data, the best and most varied targeting technologies, and access to the most premium sites and apps.

In a recent report from BI Intelligence, we cut through the noise, identify the most meaningful shifts in the mobile ad landscape, and demystify the actual role played by the different entities and technologies, explaining each player's strengths and weakness. We also look at how the rise of programmatic buying will affect buyers and sellers across the mobile landscape.

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This report updated our popular October 2012 explainer on mobile advertising.

Here are some of the key developments in the mobile ad ecosystem:

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In full, the report: