The new status shoe is machine washable, made from recycled water bottles, and costs $145 a pair
Business Insider
Melia Robinson/Business Insider
Women from the tech offices of Silicon Valley to the streets of New York City have embraced a new status symbol: $145 shoes that happen to be as cute as they are eco-conscious.
Rothy's, a shoe startup based in San Francisco, turns plastic water bottles into trendy ballet flats. Since its launch in 2016, the company has gained a ravenous following, including venture capitalists and the editors of Vogue. While the shoes aren't the most environmentally-friendly in existence (check out these future Adidas kicks that will be 100% biodegradable), Rothy's has diverted more than five million plastic bottles from landfills since its founding.
We stepped into the Rothy's headquarters to learn how the new status shoe came to be.
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