The top smartphones from Apple and Samsung have gotten way too expensive, but I'm OK with it for one key reason
Hollis Johnson/Business Insider
- Top smartphones from the biggest companies like Apple and Samsung used to cost around $650, but now they cost $1,000.
- And that's totally fine, because those smartphone companies also now offer "cheaper" versions of their top smartphones.
- There's a common misconception that "cheaper" is worse, but that's simply not true.
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Just three years ago, in 2016, top smartphones like the iPhone 6S and the Galaxy S7 had a starting price tag of around $650.
Then, in 2017, Apple introduced the $1,000 iPhone X. Smartphones from other companies also raised their prices, but nothing was close to Apple's $1,000 asking price for the iPhone X.
Fast-forward to 2019, and most premium flagship devices cost $900 or more.
And you know what? That's totally fine.
Apple heralded in the age of the $1,000 smartphone.
But the iPhone X wasn't your only option.
And now, for the iPhone XS generation, there's the $750 iPhone XR.
The same thing goes with Samsung phones.
But just in case you weren't willing to spend that much on a smartphone, Samsung also released the fantastic $750 Galaxy S10e.
These days, there's a common perception that "cheaper" phones aren't as good.
At the end of the day, it's absolutely fine that smartphone companies offer $1,000 smartphones, just as long as they offer "cheaper" versions, too.
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