Legendary musician Patti Smith's 2010 book "Just Kids" won the National Book Award, and Godin told Ferriss he considers the audiobook version, which she narrates, to be the best one he's ever listened to.
It tells the story of her and her best friend, the late photographer Robert Mapplethorpe, as they made their way through New York City in the 1960s and '70s.
"It is not going to change the way you do business, but it might change the way you live," Godin said. "It's about love and loss and art. It's about non-confidence and confidence. And it's mostly about having a best friend. It's magic."