Chipotle is turning its leftover avocado pits into clothing dye for a themed merchandise line
- Chipotle's new line of
merchandiseincludes items dyed with leftover avocadopits.
- Customers can shop the collection of avocado pit-dyed tops and a tote bag online for between $20 and $45.
- The larger collection includes pool slides, bags, and jean jackets made with organic cotton, among other items that don't involve avocado pits.
Chipotlerepresentative said proceeds from the clothing line support organizations working to make fashionand farming more sustainable.
According to a press release from Chipotle, its restaurants are left with close to 300 million pits per year; the press release says that a single order of Chipotle's guacamole is equivalent to one avocado pit, depending on the size of the fruit.
The company says it began an
A Chipotle representative confirmed to Insider that four of its restaurants — the ones located closest to the company's dye partner in Gap, Pennsylvania — are using their avocado pits to create a plant-based clothing dye.
According to the press release, each T-shirt, tote bag, and sweatshirt in the collection was dyed a unique shade of peach using five avocado pits steeped in water.
The line also includes items made without the avocado-pit dye like jean jackets made with organic cotton, baby blankets, sock sets, water bottles, and more. Some items feature an avocado print lining or stitching that reads: "It's okay to be a little extra."
At the time of writing, items in the avocado-dyed collection
Chipotle isn't the only restaurant to start upcycling its waste
In December, Ford and McDonald's announced a partnership committed to turning waste from coffee-ground production into car parts.
In May, Forbes reported on a study by the United Nation's
Supporters of upcycling say it can create new jobs and products while reducing greenhouse gases produced as a result of food waste, according to Forbes.
The natural dye Chipotle is using is one example of a product made using an ingredient that's not typically consumed.
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