As the future King and Queen consort of England, the Cambridges will always have a different set of rules and expectations than Harry and Markle ever did as senior royals. But celebrity brand management expert Eric Schiffer told Insider that, when it came to the couple's PR strategy, Middleton and William also took "little risk" before Markle and Harry's interview with Oprah Winfrey.
"They were manicured to the nth degree," he said. "And played their public persona with a Buckingham Palace excellence, out of the playbook that's been mastered for centuries."
Before the pandemic, William and Middleton almost never posted videos on their official Instagram page. If they did, it was usually a slideshow of photos or a clip played over one of the prince's formal speeches.
The Cambridges were also known for rarely showing public displays of affection toward each other, believed to be in line with royal etiquette.