After waking up, Alden immediately checks her phone. She responds to unanswered text messages, skims through her email, and checks lottie's Instagram, which already has 16,000 followers.It's a bad habit, I know, said Alden, who shuffles between her parents' house on Martha's Vineyard, where she keeps her inventory, and her boyfriend's apartment in Manhattan to save money.Phone still in hand, she makes herself a double espresso and checks Shopify to see if the company made any new sales since the day before. That wouldn't be unrealistic for lottie: In the past 90 days, lottie's web traffic increased by 129%.Alden is lottie's sole employee but she's still able to plan a new collection and collaborations, including ones with significant properties like Palm Beach Historic Inn and Hudson Chatham Winery. lottie's success and failure is my responsibility, she said. But another aspect of maintaining balance is never getting too high, and never getting too low.Alden puts her phone down to exercise, which helps her maintain a healthy mindset and balanced routine. Then she'll shower, have breakfast, and ship prepackaged lottie orders from USPS. If I don't get out the orders first thing, I never end up making it to the post office that day, she said, noting that she'll get consumed by her inbox. Once she's home, she begins working on lottie's social media strategy, using Instagram management app UNUM to plan posts weeks in advance. Around 10 a.m., she'll start taking phone calls and chatting with suppliers, customers, and potential brand collaborators.Alden officially starts her workday around 11 a.m. when she speaks with her manufacturers about sourcing elements for her jewelry. Finding the necessary raw materials is one of Alden's biggest challenges and she often has to purchase goods from multiple suppliers in order to make one necklace. Before breaking for lunch, she meets with a consultant to plan other brand collaborations. In addition to the partnerships with physical properties, Alden is making a tennis bracelet for the Adidas-backed sports company Break the Love. Alden is also planning to open lottie pop-up locations this summer. Previous versions were in Brooklyn, Miami, and East Hampton; future ones will be in Manhattan, Palm Beach, and on Martha's Vineyard.After scarfing down lunch, Alden spends the rest of her day making jewelry. It can take her between five minutes and one hour to make a piece, but the key is keeping her materials neat, she said. Every little bead or crimp can get so expensive, she said. It's important to stay organized and not lose anything. Alden taught herself how to make jewelry through trial and error, learning about semi-precious gemstones and the difference between gold-plated and gold-filled, she said. There's a lot more that goes into it besides stringing beads, she added. When she completes a piece, she photographs it for Instagram. She'll also send press boxes to celebrities, like Charli D'Amelio and Emma Chamberlain, in the hopes that they will share them with their followers.Around 7 p.m., Alden showers, dons her pajamas, and takes her work to the couch. Despite the change in scenery, she'll continue crafting jewelry, making social content, and packaging the orders she'll send the following morning. Even if she's not tired, she'll stop working at 10 p.m. and tuck herself into bed. Getting a good night's sleep can determine my entire day, she said.Then she wakes up and does it all again tomorrow.