A high-end car service backed by Daimler is launching in 8 US cities as it attempts to compete with Uber and Lyft
- Upscale ride-hailing platform
Blacklanelaunched an on-demand chauffeur service on Monday.
- The service is starting in New York and will launch in 20 additional cities this month.
- Blacklane also lets customers schedule a ride or pay by the hour.
The German-based company launched the new chauffeur service in New York on Monday, with plans to expand to 20 more cities - including London, Dubai, Berlin, Paris, France, Boston, Chicago, and Miami - by the end of March, it said in a Monday press release.The startup, which counts Mercedes-parent Daimler as an investor, partners with local chauffeur companies to pick up customers in luxury cars like the Mercedes-Benz E-Class, BMW 5 Series, Audi A6, or Cadillac XTS, according to its website.
Business travelers tend to be cash cows for
Blacklane already operates in 50 countries, offering scheduled rides to and from airports along with an hourly service. Customers can also order rides between major cities for a flat rate. New York to Washington, DC, for example, costs $399, while Philadelphia to Atlantic City, New Jersey, costs $99.Blacklane says it is carbon-neutral and is working on electrifying its global fleet. In January, the company acquired a majority stake in Havn, an all-electric chauffeur service owned by Jaguar Land Rover that uses the Jaguar I-Pace SUV.
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