A personal finance expert weighs in on TikTok's most viral money-saving hacks, from sticky notes to investment funds

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A personal finance expert weighs in on TikTok's most viral money-saving hacks, from sticky notes to investment funds
  • Videos offering money-saving tips and financial advice have millions of views on TikTok.
  • The clips include day-to-day saving hacks and longer-term investment guidance.
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On TikTok, users can find a wealth of content based around personal finance and money-saving advice.

On TikTok, users can find a wealth of content based around personal finance and money-saving advice.
The hashtag #PersonalFinance has 7.9 billion views on TikTok.Guido Mieth / Getty Images

On TikTok the hashtag #MoneyTok is thriving, with over 10 billion views on the app, while similar search terms including #MoneySavingTips and #Savings have 1.4 billion views each.

Beneath the #PersonalFinance hashtag, which has 7.9 billion views, TikTok has reminded users "that all investments involve risks," and advised viewers to "consider doing your own research," however some viewers appear to be engaging with the financial tips shared by TikTokers, as they ask creators to share follow-up videos and more information on how to save and make money.

To get to the bottom of these viral tips, Insider spoke to Erin Lowry, a personal finance expert who has contributed writing on financial literacy for the New York Times and Bloomberg. She is also the author of the "Broke Millennial" series, a collection of books that aim to help readers take control of their relationship with money.

These are her expert thoughts on some of TikTok's most popular personal finance advice.

The "50-30-20" rule can be useful for people looking for a basic budgeting formula.

@tatlondono The easiest way to save your money! #money#millionaire #business #realestate #realestateagent #realestateinvesting #realestateinvestor #realtor #moneymoves ♬ Shes Buff - BeatDemons & SSJ9k
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Short-term financial challenges may not be a sustainable saving method.

@spencerandrews03 Struggle to save ? Print this 1p saving challenge sheet out to help you save! #StopScammerTime #saving #howtosave #moneysavingtips #moneysavinghacks #moneysavingtips ♬ Money, Money, Money - ABBA

Savings hacks that risk becoming tedious will unlikely result in success.

@myfinancescrapbook saving money all 2023! ‍♀️ #savingmoneyhack #moneysavingtricks #moneymanagement #savingsgoal #fyp ♬ Chill Day - LAKEY INSPIRED
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Working towards a specific goal with a sticky-note saving hack could improve the chances of achieving success.

@emlucin Fun Way to save $5K #moneysavingtips #moneysavinghacks #notepadchallenge #savingtiktok #moneytiktok #financetiktok ♬ original sound - EM LUCIN (Napoleon Wear)

Advice on investment portfolios should be watched with care, as they cannot take into account the personal circumstances of each viewer.

@stonefredrickson #greenscreen Please do this NOW! You won’t regret it and you’ll thank me later! (Check comments) #investing #buildingwealth #investingforbeginners #investingforteens #financialliteracy #wealthy #successful ♬ Lo-Fi analog beat - Gloveity
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Ultimately, TikTok is not the best place to get high-level personal finance tips, Lowry says.

Ultimately, TikTok is not the best place to get high-level personal finance tips, Lowry says.
hamzaturkkol/Getty Images

"The issue with TikTok videos in terms of financial topics is they are far too broad, and there's not enough information in them," Lowry told Insider, after reviewing a number of viral videos sent to her by Insider.

TikTok and similar video formats such as Instagram reels do not provide sufficient time to deliver detailed advice on savings, even if the tip is sound to begin with, Lowry advised.

"If you're trying to explain more than one very simple, high-level concept, you're going to be diluting the information down to a point where it might not even really be effective," she said.

While Lowry said she liked how personal finance information is "being democratized" in the form of easily available TikTok videos, she added it's important viewers make sure they are "fact-checking" the information with additional, independent research, and "going to verified, actual experts" before making any "drastic" decisions with their money.