A TikTok-famous artist who turns her hair into sculptures shared stunning photos of her latest fashion campaign
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Zoë Ettinger
Jul 29, 2020, 22:37 IST
Laetitia Ky's Marc Jacobs campaign.Laetitia Ky/Marc Jacobs
Laetitia Ky is an artist and activist from Abidjan, Ivory Coast, who makes incredible hair sculptures with her locs.
Her gravity-defying sculptures, which can take up to three hours to create, have gained her TikTok stardom.
Ky's artistry recently got the attention of Marc Jacobs, who asked her to promote three of the brand's new handbags.
Ky told Insider she uses her hair sculptures and platform to promote African and Black pride, and that she wants to "help people not be afraid to express themselves."
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Laetitia Ky is an Ivorian artist and activist who became an Instagram and TikTok star after she shared photos and videos of breathtaking hair sculptures that she creates with her locks.
Ky's sculptures are created using her own hair, but she also uses extensions, threads, and wires to shape them. Some sculptures are created in just 30 minutes, while others can take more than three hours.
Ky started making and documenting her hair sculptures in 2016
Ky told Insider that initially, she didn't plan to make the hair sculptures "her thing."
However, in 2017, a series of 12 photos she posted of her hair sculpted into the shape of hands got a lot of attention on social media.
"That's when I started to receive messages from Black women telling me that what I was doing was helping them to feel more confident and to feel better about their skin and their hair," she said. "That's when it became serious for me."
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Ky recently got noticed by designer Marc Jacobs, who asked her to promote three of the brand's new handbags
Ky said the collaboration was a "dream come true," and that the brand let her style the bags however she wanted.
"It is always a big bonus when a client trusts you enough to let you do 'you,'" Ky said.
She added that she was touched when Jacobs told her that he was "in love" with her creations.
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The photos from the campaign, which Ky shared via Instagram on July 23, show her hair styled in a variety of shapes, including a dog popping out of a tote bag, a hand holding a crossbody bag, and the letters "MJ" for Marc Jacobs.
Ky also uses her hair sculptures to empower women and advocate for the Black Lives Matter movement
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