"The minute we bought our house, we didn't really have any money left over to do any projects," Genevieve said.
She'd already built a social-media following for her jewelry line: Turquoise and Tobacco's Instagram page has a very curated, very California vibe, and it currently has 21,000 followers. She decided to do the same for the house.
"So then I would become the influencer and I could get companies to collaborate and I could afford to do the projects that I wanted to do in my house," Genevieve said.
The Instagram account for the house — which they named Blanco Bungalow — is loaded full of sandy, natural colors and closely echoes the look of her jewelry brand's account, except instead of close-up shots of rings and layered necklaces, it features renovation progress photos and shots of Genevieve lounging around her home in monochromatic outfits.
Most posts get hundreds of likes, and a few even end up in the thousands. The comment section is filled with compliments from her followers, who chime phrases like "love it!" and "beautiful!" along with heart eyes and clapping hand emojis.