The doll was released on the monarch's 96th birthday on Thursday, according to a press release, and retails at $75. It was sold out online on Amazon and Target on Friday.
The doll is dressed in an ivory ballgown and a tiara that was inspired by the Queen Mary's Fringe tiara, according to the press release. The doll also wears the Queen's iconic blue sash, also known as a riband.
A photo of the Queen Elizabeth II Barbie doll to mark the British monarch's Platinum Jubilee.Mattel/Handout via REUTERS
The look wasn't inspired by any particular outfit worn by Her Majesty, according to Robert Best, senior director of Barbie design. In a statement sent to Insider, Best said it was inspired more generally "by the style and color of gown that she's favored in royal portraits of herself for the past several years."
"If you look at those portraits or how she dresses for important events, she very much has a signature style and look – always a very simple design in white or ivory, which makes sense given that she must then wear all the accompanying jewelry and sash as befits her rank," he said.
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The packaging of the box has been designed to replicate Buckingham Palace's throne room, according to the press release, which states that it was designed that way for those "who may want to keep the doll in her box to preserve its collectible value."
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