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In a promotional video, she called it "so high-fashion and so stylized, it's very me." Most of the outfits have an "'80s, futuristic" look, as described by Kim herself.
She said she developed it because people were continually asking her how she kept her curves in shape. She said that while working with a few trainers, she found a routine that worked for her, and built the videos around the method.
The DVDs are split up by physical focus — there's "Ultimate Butt Body Sculpt," "Amazing Abs Body Sculpt," and "Butt Blasting Cardio Step," which she says was inspired by her love for doing workout videos with her sisters in their teenage years.