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I drove one of the few new cars that goes for less than $30K. It shouldn't be overlooked.

I drove one of the few new cars that goes for less than $30K. It shouldn't be overlooked.
The 2025 Nissan Kicks is a rare cheap option in the market these days. Nora Naughton, Business Insider
  • The Nissan Kicks compact SUV starts at just $22,730.
  • The Kicks got a much-needed makeover for the 2025 model year.

New cars have gotten really expensive.

The new Nissan Kicks, a compact SUV, is one of the few new cars on the market that can be fully loaded for around $30,000. The all-wheel drive option with the premium package (which includes a panoramic moonroof and heated front seats) costs $31,020.

I can't express to you what a rare find that is these days. The $30,000 car is an endangered species, particularly after the industry largely ditched affordable sedans and small cars in favor of larger and more expensive SUVs.

Even as dealers and car companies offer more discounts and deal with a much more stable manufacturing environment has made

A more stable manufacturing environment and a slew of dealer incentives have made car shopping a little easier this year, but the average price paid for a new car is still around $45,000, according to industry data.

After taking the Nissan Kicks for an hourlong drive in Metro Detroit, I was impressed by the level of tech and styling for the price tag. It could make a great first car for a teenage driver or an option for someone with a limited budget who doesn't want a used car.

The Kicks has great curb appeal.

The Kicks has great curb appeal.
The 2025 Nissan Kicks      Nora Naughton, Business Insider

The Nissan Kicks got a much-needed makeover for the 2025 model year. Taller, longer, and wider than its predecessor, the new Kicks is a good-looking and modern addition to the Nissan lineup.

New stacked LED headlights and a stretched grille give Kicks a more sleek look, while sculpting on the hood and along the body gives the small SUV a more menacing stance.

Higher ground clearance gives Kicks more SUV credibility.

Higher ground clearance gives Kicks more SUV credibility.
The 2025 Nissan Kicks has a higher ground clearance.      Nora Naughton, Business Insider

The new Kicks sits about an inch and a half higher off the ground than its predecessor, with 8.4 inches of ground clearance.

On the road, that gave the Kicks more SUV credibility. On my rainy afternoon ride, I appreciated that extra bit of clearance as I drove through puddles and over muddy dirt roads.

The Kicks offers impressive tech features for its low price.

The Kicks offers impressive tech features for its low price.
The front interior of the 2025 Nissan Kicks      Nora Naughton, Business Insider

Car technology changes quickly these days, which is one big reason why someone might prefer to spend $30,000 on a new car rather than something a few years older.

Kicks certainly delivers on the latest tech, with wireless Apple CarPlay and Android Auto on a 12.3-inch digital display. Nissan's ProPilot Assist adaptive cruise system is also available on the Kicks and worked well for me even on a rainy day.

I was also pleasantly surprised by a wireless charging pad in the center console, a feature I usually only encounter on higher-end cars.

The Kicks has impressive storage space.

The Kicks has impressive storage space.
The 2025 Nissan Kicks has 30 cubic feet of cargo space with the back seats up.      Nora Naughton, Business Insider

When I opened the trunk, I was surprised by its depth. With the back row up, a set of golf clubs can fit diagonally in the 30 cubic feet of space.

Fold that second row down and double your cargo space to 60 cubic feet.

But all that trunk space means a more cramped second row.

But all that trunk space means a more cramped second row.
The backseat of the 2025 Nissan Kicks.      Nora Naughton, Business Insider

All that trunk space has to come from somewhere. The second row of the Kicks is a little cramped and is the part of the car that feels the least like an SUV.

I'm only 5'4", and I could have used more legroom in that second row. It would be fine for kids, but I'm not sure two adults could make a long road trip in that back seat.

The Nissan Kicks is a good deal if you have your heart set on a new vehicle.

The Nissan Kicks is a good deal if you have your heart set on a new vehicle.
The 2025 Nissan Kicks.      Nora Naughton, Business Insider

If you are set on getting a new car, but don't have a lot to spend, the Kicks is a great option compared to more expensive competitors like the Hyundai Kona

I thought it drove well, and small things like reduced road noise and Nissan's zero-gravity seats made for a really comfortable ride.

Those features may set the Kicks apart from options on the used lot, where drivers can get a nicer car for a lot less if they're willing to be the second owner.


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