In the South, you're much more likely to see someone walking around with Starbucks or Southern fast-food chain coffee than Dunkin'. On the other hand, in Connecticut, chains like Dunkin' and gas stations like Cumberland Farms are favorites, and arguably institutions, when it comes to a morning cup of coffee.
When Dunkin' announced in 2018 that it would be dropping "Donuts" from its name, the Guardian spoke to New Englanders about how they felt about the company going in another marketing direction.
"I'll totally defend Dunks even though the coffee is admittedly not great," said Scott Surette of Woburn, Massachusetts. "It's the thing that binds us together."
Another well-known fact about Northerners is that the cold never bothered us anyway when it comes to iced coffee. True New Englanders know that iced coffee can and should be enjoyed year-round.
Editor's note: A previous version of this article was published on Business Insider on February 18, 2020.