I spent a day following an Instagram influencer around New York City - here's what it was like
- Influencers have turned into household names in recent years, and the industry is now worth up to an estimated $8 billion.
- However, people still struggle to understand what the non-traditional career consists of, so I followed an influencer around New York City for a day to offer people a better idea.
- In a day with style influencer Courtney Seamon - one of the two women behind Mimosas & Manhattan - I attended events for bedding and shoes, gained insight into how she makes a living, and learned what she does in her day-to-day life as a full-time influencer.
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When your entire career is based off of content on Instagram and social media, it's difficult for others to realize the full story that goes behind that one picture.
The wild world of influencers is still a relatively new industry that people struggle to understand, but that hasn't stopped it from growing into something worth an estimated $8 billion this year. While it's not a typical 9-to-5 job, being an influencer is more than just posting a photo and watching the money roll in, says Courtney Seamon, a full-time influencer who runs the blog Mimosas & Manhattan and its associated Instagram account alongside her cousin.
It's why I decided to shadow Seamon for a day in her life. Like many entrepreneurs, Seamon is in charge of communicating with brands, organizing event appearances, and managing her own expense reports. We attended brand events and networked with public relations representatives, and recorded Instagram Stories and walked around New York City.
Here's what it was like.