I was excited to explore the city during the Tulip Time festival. Tulip Time executive director Gwen Auwerda told Insider that the 2018 festival drew more than 500,000 people to the city of Holland for both ticketed events and free activities.
Former Tulip Time development and marketing director Darlene Kuipers told the Grand Rapids Business Journal in 2018 that the festival's goal was to conduct an economic impact study on the event every three to five years. The 2018 study is the most recent.
The festival takes place in different locations all over Holland, so there's no entry fee. Certain exhibits are also free to enter.
Source: Insider