Italy's Uffizi Museum has become a TikTok sensation by turning its art into memes
- The Uffizi Gallery, a famous museum in Florence,
Italy, is delighting users on TikTokwith mash-ups of artand memes.
- One TikTok shows a painting of Medusa turning a depiction of the novel coronavirus to stone.
- Others use animation to make figures in famous portraits look like they're socially distanced or set to trending music tracks.
- TikTok is making the fine art of the gallery feel accessible and relevant to the masses.
The Uffizi Gallery, a museum of Renaissance-era art in Florence, Italy, is using TikTok to bring its statues and paintings to life.
This year, 90 percent of the world's 85,000 museums temporarily closed their doors due to coronavirus-related public health regulations, according to a May report from UNESCO and the International Council of Museums. One in 8 of
However, not many museums instantly jumped to join TikTok to connect with users.
As pointed out by the New York Times' Alex Marshall, the Uffizi Gallery is one of some 11 museums around the world with official accounts on TikTok.The Uffizi Gallery, in particular, was initially little-known to outsiders of the fine arts space, but its TikToks have given its collections a new fanbase.
Here, views of a 19th-century statue, "Psiche abbandonata" by Pietro Tenerani, are perfectly (and dramatically) set to Adele's "Someone Like You." This TikTok is the most-viewed creation on the museum's account, having been viewed more than 80,000 times.Medusa seemingly turning the novel coronavirus into stone. animated a portrait painted by Agnolo Bronzino of Eleonora of Toledo — a Duchess of Florence — to make it look like she was dancing and living her best life. Advertisement
The museum leaned into the popular "Bored in the house, and I'm in the house bored" soundtrack that has become a TikTok mainstay of sorts.
Other TikToks from the Uffizi Gallery show painting subjects conversing with each other, or mimicking social distancing measures.Advertisement
"@ whoever makes these tiktoks: I hope you get a raise," wrote one user on the Uffizi Gallery's TikTok page.
Ilde Forgione, an administrative assistant at the museum, is the brains behind the account."Sometimes you have to give people a different point of view, something that says, 'Art is not boring. Art is not something you just learn at school. It's something you can discover for yourself," Forgione told the New York Times.Advertisement
Representatives of the Uffizi Gallery did not immediately respond to Insider's request for comment.
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