"I don't think city folk understand farming," Star said in the video. "There was a very big misconception when I announced that I was going to sell meat."
Near the end of the video, Star showed viewers where he keeps the yaks intended for slaughter. Star previously told Insider that his pet yaks have name tags and are kept in pastures on one part of his land. The yaks for slaughter have regular, non-named tags and are kept in a pasture near the back.
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"Behind me, these animals are going to be slaughtered tomorrow," Star said, standing in front of a large pen where various yaks roamed. "They're not halter trained. They're not named and have normal tags. These yaks are grass-fed only. There are zero grains or treats given to our yaks that will become food."
Star said that since moving to Casper, he's embraced the farm-to-table lifestyle and was surprised some of his followers weren't familiar with it. Star also said he'd adopted the "Wyoming way" regarding his yaks, including breeding, keeping some yaks as pets, and planning to kill others for their meat.
"I had no idea people were uneducated about farming, where meat came from, or even the culture of hunting and providing food for your family," Star said. "It's a whole entire world, and living in Wyoming, I've definitely learned the Wyoming way."
He added: "It may seem a little interesting to some people … that I am raising yaks for breeding, pets, and, yes, raising yaks for food."
A post shared by Star Yak Ranch (@staryakranch)
Star then responded to critics who accused him of being dishonest about his business practices, which he denies.
Star, whose cosmetic line is vegan and cruelty-free, denied that meat products were initially part of his plan in the new video.
"There was never a plan to raise yaks for meat in the beginning. I know some people can't fathom that and want to say I'm a liar," Star said. "I did trademark the Star Yak Ranch for all sorts of things — fiber, breeding, butchering, everything."
"I do sell a vegan cosmetic brand, but that has nothing to do with my yak ranch. That is a whole separate company," Star said.
"The thought of raising an animal in peace and happiness, from pasture to plate, is something you don't learn living in a big city like LA," Star told Insider.
Representatives for Star did not immediately respond to Insider's request for comment.
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