Kylie Jenner says it's 'completely false' that she 'refused' to tag a Black-owned fashion brand in an Instagram post

• Kylie Jenner slammed allegations that she "refused" to tag Black-owned fashion company LoudBrand Studios in Instagram posts where she's seen wearing one of its dresses.
• In a tweet on Tuesday, Jenner called it "a reach," and denied allegations that she "blocked comments" that credited the brand, and said that she thinks LoudBrand Studios "is amazing."
• She later re-shared one of her posts on her Instagram story, and urged her followers to purchase items from the company.
• On Twitter, LoudBrand Studios said it's been "so overwhelmed" by the reaction to Jenner's posts, and that the attention has "really changed things" for the company; every item on the brand's website has sold out.

Kylie Jenner used Twitter on Tuesday to address critics who said she refused to tag a Black-owned fashion brand in Instagram posts.

On Monday, the makeup mogul posted four photos to Instagram in which she's seen wearing an orange, form-fitting dress with a single-strap top made from mesh.

The dress was designed by LoudBrand Studios, a Black-owned fashion company based in London, though the brand was not originally tagged by Jenner in any image.

morning spritz

A post shared by Kylie (@kyliejenner) on Jul 6, 2020 at 10:57am PDTJul 6, 2020 at 10:57am PDT

As a result, some people shared their opinion that Jenner was refusing to publicly support LoudBrand Studios. Some also accused her of deleting Instagram comments that credited the brand.

"Kylie Jenner is refusing to tag the designer of the dress she just posted, which is a black owned brand, and now limiting her comments," one Twitter user wrote. "@LoudBrndStudios is the designer!"

Jenner, however, denied the allegation, and said it was "a reach" that she would refuse to show support for the company.

"Ok this is just a reach," Jenner wrote. "Why would i ever REFUSE to tag a brand and block comments. this is completely false. i think this brand is amazing and i wanted to show support and will continue to do so. everyone go check out @LoudBrndStudios."

—Kylie Jenner (@KylieJenner) July 7, 2020

In response to rumors that she 'refused' to support LoudBrand Studios, Kylie Jenner tagged the company twice on Instagram

Though Jenner didn't tag LoudBrand Studios in the first image she posted of herself wearing a dress from the brand, she did tag the company in her second post.

i love it here.

A post shared by Kylie (@kyliejenner) on Jul 6, 2020 at 12:28pm PDTJul 6, 2020 at 12:28pm PDT

She also re-shared one of the posts to her Instagram story and wrote: "everyone go check out @loudbrandstudios and their beautiful clothes."

Additionally, Jenner replied to a Twitter user who suggested that she tag any other Black-owned brands she posts about from now on.

"i completely agree!!!!" Jenner said.

—Kylie Jenner (@KylieJenner) July 7, 2020

LoudBrand Studios says it's 'so overwhelmed' by the reaction to Jenner's posts

"Hi guys!!!! We are so overwhelmed with the outpouring of love wow!!!" LoudBrand Studios wrote on Twitter, seeemingly referencing Jill Jacobs, who styled Jenner. "We are so grateful for Jill and Kylie because this has really changed things for us so excited to be featured on her platform how amazing!!! Thank you so much Jill and Kylie.

"Thank you all for the purchases, the reposts and follows, and amazing kind words," the brand continued. "your support is really unbelievable. we are working quickly to get the orders out and answer any questions you may have love you all."

—LoudBrand Studios (@LoudBrndStudios) July 7, 2020

In response, Jenner wrote: "love you guys!!!!!!!!"

—Kylie Jenner (@KylieJenner) July 7, 2020

All designs from LoudBrand Studios have since sold out

The Limited-Edition Raw Edge Vashtie Dress worn by Jenner on Instagram, for example, is no longer available. It originally retailed for approximately $313 (£250).

The same goes for all other dresses, shirts, and pants designed by the brand, which have sold out since Jenner shared the posts.

Representatives for Kylie Jenner and LoudBrand Studios did not immediately respond to Insider's requests for comment.

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