Lush plans to reopen all of its US and Canada stores by early July, and the beauty retailer will require handwashing and a pause on product demos
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Darcy Schild
May 30, 2020, 20:28 IST
Lush sells handmade soaps, bath, and beauty products that are vegetarian and cruelty-free.canbedone/Shutterstock
Lush plans to resume all retail operations across North America by early July, a brand representative told Insider via email.
Shops will first be open at limited capacity or will be allowing shoppers to make purchases online and pick up in-store.
Once shops are open for in-person visits, customers will be required to wash their hands and can use Lush's handwashing stations with no purchase necessary.
Customers can ask for new products if they don't want to buy an item that's package-free or on display to other shoppers.
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Lush stores are starting to reopen, and the cosmetics brand will reopen all of its retail locations across North America by early July, a Lush representative told Insider in an email on Friday.
Initially, Lush closed all of its stores in the US and Canada starting March 16 in response to restrictions on in-person interactions and social distancing guidelines from the World Health Organization, according to a press release obtained by Insider.
Walking into a Lush store is a sensory experience filled with opportunities to test hand soaps, face products, and other cosmetics. But like other beauty retailers such as Ulta and Sephora — which are known for offering product testing — Lush is making changes to its in-store experience to make customers feel comfortable purchasing products that are on display in the store.
A post shared by Lush Cosmetics North America (@lushcosmetics)
First, Lush stores will offer contact-less pick-up.
"Lush is taking a people-first phased approach to its reopening strategy. Beginning with a phased roll-out of contactless pickup, we're now shifting towards 'buy online, pickup in-store' and shops opening at reduced capacity," a Lush representative told Insider.
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Lush will then reopen its stores and include the following precautions:
Stores will have reduced capacity, based on local government guidelines
Stores will include physical markers to encourage customers to stand six feet apart
Customers will be asked to wash their hands upon entry — no purchase required — and can access clean sinks and soap at stores' handwashing stations
Stores will utilize contact-free payment methods
Debit terminals and checkout counter areas will be sanitized after each customer
Surfaces throughout the shop will be sanitized regularly
Staff members will be required to wash their hands when assisting different customers
Customers can ask for new products if they are not comfortable purchasing package-free products or items used on displays
Lush team members will wear masks and it will be requested that customers wear them
Product demos will be put on hold until further notice
"From day one, the health and wellbeing of Lush staff, customers and community has been our top priority," a Lush representative wrote.
"While customers can expect the same highly personalized service Lush is known for, the in-store experience will look just a little different in order to maintain everybody's comfort and safety."
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