Renault just gave an entire French town free EVs to prove it's easy to go electric
- Renault, the French car manufacturer, has gifted an entire town free
- All households in the tiny town of Appy can get a free three-year lease on a
RenaultZoe, but they have to share their impressions and experiences with Renault.
- Through the program, Renault is looking to prove that EVs are practical for rural drivers as well as city dwellers.
- Renault is giving each participating household a home charger and is setting up a public charging station.
French automaker Renault has gifted an entire town free electric vehicles, but there's a catch.The manufacturer offered three-year leases of its new Zoe EV to each and every household in Appy, a minuscule town in the Ariege region of France. In exchange, residents will need to keep Renault updated on their impressions of the car and of EV ownership. The initiative, Renault said, will help the company "understand the way customers interact with and use electric vehicles day to day."
According to various studies, the major barriers to widespread EV adoption have been range anxiety and a dearth of charging stations. To make things a bit easier for Appy's residents, Renault will set up a public charging station and provide all participating households with a home charger.Europeans who aren't among Appy's roughly 26 residents can still get their hands on an EV from Renault for free or close to it. Thanks to hefty subsidies from the German government, car shoppers there can snag a 9,000-euro discount if they go electric, Bloomberg reports. A similar 7,000-euro incentive in France means that drivers can lease a Zoe for just 79 euros per month.
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