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Tesla sells out of its most expensive liquor yet a $450 bottle of mezcal

Ana Altchek   

Tesla sells out of its most expensive liquor yet — a $450 bottle of mezcal
  • Tesla launched a $450 lightning-shaped bottle of mezcal, its priciest alcohol yet.
  • The hand-blown bottle, inspired by Oaxaca pottery, features a sleek black finish.

Tesla announced its most expensive alcohol yet earlier this month: a $450 lightning-shaped bottle of mezcal.

Announced on June 6, Tesla Mezcal has since sold out, according to the listing.

Tesla's director of product design, Javier Verdura, designed the hand-blown glass bottle, which has a sleek black finish and draws inspiration from centuries-old pottery traditions in Oaxaca, Mexico, Tesla said on its website.

The liquor has a citrusy taste with notes of lime and green apple and a smoky finish, according to the listing. It also has some sweeter flavors with finishes of tuberose, jasmine, and chamomile, the website says.

Believe it or not, this is the third limited-release alcohol product the carmaker has produced — and they've all been pricey.

Last year, Tesla sold a set of two 11-ounce CyberBeers with two ceramic CyberSteins for $150. The set was designed to mimic the look of a Cybertruck, which had yet to be released at the time.

Earlier in 2023, the electric-vehicle giant launched a limited-edition GigaBier to celebrate the opening of Tesla's Gigafactory in Berlin. The Pilsner-style lager cost about $98 for a pack of three.

The EV maker also released a $250 gold bottle of Tesla Tequila in a lightning-shaped bottle, similar to the latest one. The 750-milliliter bottle came out in 2020, two years after Musk joked about "Teslaquilla" in a tweet.

Tesla Tequila sold out within hours, and Tesla released a second batch in March 2021, which also sold out almost immediately. After it sold out, resellers listed empty bottles of the Tesla Tequila for thousands of dollars online.

Tesla Mezcal comes to about $498 after taxes, and each customer is limited to two sets. Tesla didn't respond to Business Insider about how many Mezcals had been sold so far.

Now it's sold out, at least one customer who ordered the liquor is trying to profit off it, listing the empty bottle on eBay for $5,000.


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