Top 10 social media influencers who turn their fame into billions

Oct 29, 2024

Credit: iStock

Creator economy

The creator economy is rapidly growing, with many creators making a fortune by leveraging their social media following. Here’s a list by Forbes of the top 10 creators thriving in this expanding ecosystem.

Credit: Forbes

MrBeast

With a massive social media following of more than 500 million, Jimmy Donaldson aka MrBeast is one of the most followed creators on YouTube. Jimmy now has a successful clothing and candy bars range. All of this contributed to an earning of more than $85 million.

Credit: Instagram @mrbeast

Dhar Mann

Dhar Mann creates inspirational short films on YouTube, emphasising moral lessons. His partnerships with brands like WhatsApp and Universal have brought his earnings to $45 million.

Credit: Instagram @dhar.mann

Matt Rife

Stand-up comedian Matt Rife went viral on TikTok in 2022. He now earns around $50 million from successful live comedy shows.

Credit: Instagram @mattrife

Charli D’Amelio

Rose to fame from the short videos app TikTok, Charli D’Amelio became 2021’s highest-earning Tiktoker. She has done campaigns for Garnier and has her own shoe line D’Amelio Footwear, both of which contributed to her huge net worth of $23.50 million.

Credit: Instagram @charlidamelio

Stokes Twins

Identical twin brothers, Alex and Alan made one of the fastest-growing YouTube channels with their pranks, challenges and vlogs. Today their earnings have touched the $20 million mark.

Credit: Instagram @alexstokes

Dixie D’Amelio

Sister of Charli D’Amelio, Dixie leveraged her sister’s social media fame and reach to high fashion. Today she has over $14.60 million in earnings.

Credit: Instagram @dixiedamelio

Mark Rober

Former NASA engineer Mark Rober nearly doubled his YouTube following to 57 million. His estimated earnings are close to $25 million.

Credit: Instagram @markrober

Alex Cooper

Alexandra Cooper hosts the podcast "Call Her Daddy," securing deals with Spotify and Kim Kardashian’s Skims. Her earnings are approximately $22 million.

Credit: Instagram @alexandracooper

Rhett & Link

Known for their YouTube channel "Good Mythical Morning," this duo creates comedic content and runs a successful podcast and merch store, earning $36 million.

Credit: Instagram @mythical

Khaby Lame

Khaby Lame is the most followed TikTok creator, with 163 million followers. Brand partnerships with Hugo Boss and Sony contribute to his earnings of over $20 million.

Credit: X @KhabyLame