BMW's Art Cars program began in 1975 and was spearheaded by Herve Poulain, a 35-year-old French race car driver and auctioneer whose two passions in life were art and racing.
While Poulain was just an amateur racer, he aspired to race in the 1975 24 Hours of Le Mans, which is an annual 24 hour race hosted in France each June. He managed to convince BMW to sponsor him and to persuade the American artist Alexander Calder to paint the car before the race, pictured above.
Several world-class artists have contributed to the BMW Art Car program since Calder created his masterpiece.