Buffalo Wild Wings has had a difficult 2017.
In July, the chain had to swap a popular wings deal with a boneless wings promotion as chicken prices hit historic highs. In June, CEO Sally Smith announced she was leaving the company after an activist investor triumphed in a monthslong battle for the wings chain's board.
More generally, the chain has struggled to grow sales as the casual-dining industry has entered a slump.
But, teen support for the chain could be crucial to turning things around. Teen customers spent an average of $18.14 at the chain — a higher check than any other brand in teens' top five.