Apple jumped six spots from last year and has jumped 65 spots from its 2009 position at No. 75.
9. Kellogg
2/11
Kellogg took the biggest tumble out of last year's top 10, dropping four slots from No. 5.
8. American Express
3/11
Powered by its popular Small Business Saturday campaign and collaborations with popular celebrities like Jay Z, American Express climbed two places this year.
7. PepsiCo
4/11
Pepsi was up one spot from 2013, but still couldn't catch rival Coca-Cola.
Disney is up three spots from last year and 19 from 2009.
5. Harley-Davidson
6/11
Harley-Davidson always performs well on brand strength surveys due to its position as THE motorcycle brand. Still, it dropped two spots from last year.
4. Johnson & Johnson
7/11
Johnson & Johnson made up two of the four places it lost since being ranked No. 2 in CoreBrand's 2009 rankings.
3. Bayer
8/11
Bayer just keeps climbing. The chemical company was ranked No. 15 in 2009 and No. 4 a year ago.
2. Hershey
9/11
Hershey finished second in CoreBrand's survey for the second year in a row. However, the gap between the candy company and the most powerful brand was the greatest of any two consecutively ranked brands in the study.
Coca-Cola continues its run of dominance in CoreBrand's power survey. It has been ranked No. 1 every year since CoreBrand began doing the power rankings in 2008.
You've seen the most powerful brands, now check out the most valuable.