One of Apple's first ads from the 1970s.
Today's Mac ads have come a long way.
Apple tried to appeal to the business crowd back in the mid 1980s.
It eventually started to distance itself from the business market — or at least appeal to a non-business crowd — with its "Get a Mac" campaign starting in 2006.
Apple in 1993 — "Macintosh. It does more. It costs less. It's that simple." It's not as simple in 2018...
Apple used to offer in-office demonstrations.
A lot of Apple's marketing used to focus on people who hadn't realized the potential of computers yet, or who thought they were too difficult to use.
Later, Apple would also make computers with more appealing designs compared to the dreary "tech beige" color themes that most computers had in the early late 1990s.
Today, it's more about sleek minimalist design, features, power, and functionality, and the company appeals to the "pro" market on top of the regular computer user.
Apple used to be all about simplicity, and it still is. But it's not as clear cut with the its most recent laptops.
In many respects, today's Apple is also very similar to the Apple of old.
Apple tried to make handheld devices that could be used like computers, much like it does today with the iPad.
There are hundreds more old Apple ads and brochures on macmothership.com.