These photos show why a teen retailer is beating Victoria's Secret in the lingerie game

aerie/Instagram

Aerie abandoned retouching images last year.

Since removing Photoshopped images from its advertising arsenal, Aerie has seen a huge payoff. The brand said that sales had climbed 9% on a conference call last year. 

These images from the lingerie company's Instagram - featuring women who are far more relatable than Victoria's Secret models - prove why Aerie is such a competitive name in the lingerie business.