This fitness startup is ready to cash in on the ClassPass price hikes that made people furious
The workout-booking company - which, like ClassPass, lets members book boutique fitness classes at discounted prices - sent out an email to its members (h/t Maya Kosoff), subtly jabbing ClassPass's recent price hikes. The new prices would make memberships cost $190/month for existing customers and $200/month for new customers in New York City, granting them unlimited access to classes. People were furious.
The company also introduced a 10-class plan at $125/month for new members and $135/month for new members.
Here's FitReserve's saucy response:
fitreserve is coming to eat classpass's lunch. "no surprise price increases" (h/t @kateyrich) pic.twitter.com/psVFdQ3SFQ
- Maya Kosoff (@mekosoff) April 27, 2016
FitReserve's policies appear to serve as contrasts to ClassPass's: FitReserve members can work out at a specific studio four times a month, in contrast to ClassPass's limit on three classes per month. Unlike ClassPass, FitReserve allows members to sign up for any class; ClassPass famously restricted certain classes. But like ClassPass, it comes with a $15 late cancellation fee that could get ugly should members consistently decide to skip their workout within 12 hours of the class. People who don't show up to classes get charged $20. And the window to sign up for classes is five to fourteen days, which isn't too far off from ClassPass's seven-day window (or less for Flywheel classes).
FitReserve has three levels of membership: starter (5 classes for $79/month), gold (10 classes for $149/month), and platinum (20 classes for $249/month). Popular studios on the company's roster include Barry's Boot Camp and popular local barre, yoga, and cycling gyms. It's currently available in New York City and Boston, making it smaller than ClassPass.
i would have a twitter meltdown over the #classpass price increase but im too busy switching to @fitreserve
- Izabella Zaydenberg (@belkabelka) April 27, 2016
@jiajguo, try @fitreserve. You will definitely get a spot in class. #fitreseve
- DJNickiee (@DJNickiee) April 27, 2016
With all the @classpass drama, Im putting in a plug for @fitreserve. Easy to use. No sign-up stress. Here's my link: https://t.co/h8vTHMl96C
- The Fit Crasher (@TheFitCrasher) April 27, 2016
plighted @classpass members, maybe we should switch to @fitreserve. comparable pricing & apparently availability is 100x better #classpass
- David Claps (@dclaps) April 27, 2016
FitReserve is even reaching out to people on Twitter who aren't sure about making the switch.
@MarielMendoza no surprise price increases on @fitreserve! Full schedule access and 4x/month per studio at NYC's top studios!
- FitReserve (@fitreserve) April 27, 2016
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