This hair salon is dominating the market with its incredible Instagram game

• London salon "Not Another Salon" is very popular on Instagram.
• Their social presence created a community which makes them stand out.
• Owner Sophia Hilton started the account before opening.
• Now they are launching social media seminars all over the country.

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Not Another Salon in London's Brick lane is "Instagram famous". The salon is popular for its colourful hairstyles, but also for its heavy and original social media presence which has created a community.

Owner Sophia Hilton started developing the Instagram account one year before opening.

"It was a case of making mood boards, looking at the way people write captions, looking at what is missed within other social media accounts," she told Business Insider. "Within hairdressing that was personality."

Rather than pictures of hair on a plain background, the salon's page gives of glimpse of what it is like to be there and what the people that work there are like.

"In the hairdressing industry it's quite popular to make everyone dress in black and everyone be the same," Sophia said.

"I just felt that I needed to create this place that wasn't too posh, wasn't too cool, wasn't too anything. It was just full of people being able to be themselves whatever that is."

Not Another Salon also has an academy where they teach hairdressers from all over the world.

They're also launching social media seminars all over the country.

Produced and filmed by Claudia Romeo