This Indian startup turned its customers into investors

This Indian startup turned its
customers into investors
Google ‘top 10 Marketing Automation companies’ and the list that’ll appear will have billion dollar names like Hubspot, Salesforce and IBM. At a time when Indian e-commerce companies are estimated to spend as much as 70% of their revenues on marketing, an Indian e-commerce & B2C marketing software platform has earned the goodwill among several of these startups.

Betaout has an impressive array of investors on board who have invested $2 million till now. Some of the names include Vijay Shekhar Sharma (founder and CEO, Paytm), Ashish Kashyap (CEO, Ibibo Group), Kunal Bahl (CEO and co-founder, Snapdeal) and Phanindra Sama (co-founder, Redbus) among others. The interesting fact is most of these people were Betaout customers initially.

“Ours is a very niche product. The platform is built especially for e-commerce companies. Most loved our product so much they invested in the company”, Ankit Maheshwari, co-founder of Betaout smiles.
Complimentary Tech Event
Transform talent with learning that works
Capability development is critical for businesses who want to push the envelope of innovation.Discover how business leaders are strategizing around building talent capabilities and empowering employee transformation.Know More

The company’s proprietary software allows e-commerce companies to build user intelligence databases and provides tools to engage with users through email, on-site engagement, mobile push, live-chat, SMS, and through other channels. It enables e-commerce companies to increase conversions and personalize user engagement using real-time user persona and intent data.

Ankit claims existing marketing tools in the market used by e-commerce companies and B2B sites are general in nature and need a high degree of customization before delivering value, and Betaout differentiates itself by offering a customized set of tools tailored to the needs of e-commerce players.