This is the pitch deck that helped convince Blackstone's Tony James, NerdWallet's cofounder, and Sequoia Capital to invest in the seed round of a startup disrupting retirement investments

AP

Tony James, Blackstone's executive vice chairman, participated in Alto's seed round.

• Alto, a startup making it easier to put retirement savings into alternative investments, has raised $5.4 million in its seed round.
• Tony James, Blackstone's executive vice chairman, Jake Gibson, NerdWallet's cofounder, and Sequoia Capital all invested.
• Here's the 19-page pitch deck Alto used to "gin up interest" for the company looking to shake up the $28 trillion retirement market, Eric Satz, CEO of Alto, told Business Insider.
• Click here for more BI Prime stories.

Making alternatives not so alternative.

That, in a nutshell, summarizes Alto's goal of disrupting retirement investing.

Complimentary Tech Event

Transform talent with learning that works

Capability development is critical for businesses who want to push the envelope of innovation.Discover how business leaders are strategizing around building talent capabilities and empowering employee transformation.Know More

The Nashville-based startup makes it easier to invest long-term savings in areas that are typically tough for Main Street to access, such as startups, private companies, and real estate. The fintech eases the process of connecting investors and those looking to raise capital.

It's a big market opportunity for Alto, as currently only 1% of the $9 trillion in individual retirement accounts is invested in alternatives. Eric Satz, CEO of Alto, previously told Business Insider as much as 20% of all retirement savings, a $28 trillion market, could end up being put into alternatives.

"If we're going to dig ourselves out of the retirement hole that we currently find ourselves in, then it has to be a scalable solution, which for the most part eliminates people and paper and allows for a very cost effective, price competitive product," Satz said. "And that's what I think we've done."

Read more: Blackstone's Tony James just joined Sequoia Capital and NerdWallet's cofounder in backing a startup hoping to disrupt the $28 trillion retirement market

As a sign of increasing interest in Alto, Satz pointed to the spike in business the company has seen recently. After doing $10 million in transactions in the first year, Satz said the company has surpassed that amount in the past three months alone.

It's not just customers that have taken notice of Alto, as the company has also caught the eye of some high-profile investors. Tony James, Blackstone's executive vice chairman, Jake Gibson, cofounder of NerdWallet and Sequoia Capital have all participated in Alto's seed round, which raised $5.4 million during raises in March and August of this year.

Here's the pitch deck Alto used for that round.