This Is The Video Game That's Making Disney Billions Of Dollars


Iron Man on Disney Infinity base

Karyne Levy/Business Insider

Iron Man is one of the characters you can play as in 'Disney Infinity 2.0.'


Disney Interactive has seen massive growth in the past year.

Revenue was up 45% to $266 million for the third quarter this year. And its operating income in Q3 was up to $29 million, compared with a loss of $58 million last year. The company predicts it will soon become a billion-dollar business.

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And that's all thanks to one game: "Disney Infinity."

"Disney Infinity" is an interactive open-world game, where you buy figures that then connect to the game and interact with each other.


Each Disney movie that comes out is a potential goldmine: A starter pack, which includes the game, base, and some figurines, costs around $70. Then there are play sets you can buy, which have a couple different characters. Those cost around $30. And individual figurines cost around $15.

The next generation of the game, "Disney Infinity 2.0: Marvel Super Heroes," just came out. It brings together Captain America, Iron Man, Spider-Man, and others, as well as Disney originals, like Maleficent from the live-action movie, and Merida from the Pixar film "Brave."