In 2016 and 2017, Fyre CEO Billy McFarland secured $26.4 million for his company from more than 100 investors.
McFarland's investor pitch deck begins with a primer on Fyre's app, which would enable users to directly book artists and celebrities for events. (Fyre Festival was conceived with the intent of promoting the app.)
A few slides in, the deck shifts to the festival itself.
Fyre Festival was marketed as a luxury music festival in the Bahamas, with the cheapest tickets costing around $1,200. Some packages cost more than $100,000.
In the pitch deck, Fyre asked investors, "What if we reimagined what it means to attend a music festival?"
And it promised the festival would ignite "energy" and "power" in its guests.
One slide showcased an ambitious five-year plan for Fyre Festival: to host the event on different "untouched lands" each year through the purchase of "significant land."
Marketing for Fyre said the event would take place on Norman's Cay, a small private island in the Exuma region of the Bahamas. But just months before the festival, Fyre switched the location to a desolate section of the biggest Exuma island near a Sandals resort.
Included in the deck was Fyre Festival's now infamous promotional video, which showed influencers and models partying on the beach and was shared widely on social media.
Fyre told investors they expected 40,000 guests to attend the two-weekend festival. In reality, 5,000 tickets to the event were sold.
Fyre touted its lineup of more than 60 "Fyre Starters," social media influencers who were enlisted to promote the festival. Several of the influencers faced backlash for their participation in the campaign after the event fell apart.
The pitch deck leans heavily on Fyre's partnership with Kendall Jenner. The model reportedly received $250,000 for a single Instagram post promoting the event, which she has since deleted.
Although Fyre's pitch deck is short on specifics, it's filled to the brim with corporate buzzwords like "ideate" and "conceptualize."
It lists several of Fyre's "pending" corporate partnerships and cites McFarland's previous company, Magnises, as a confirmed partner. Another partner, the ticket vendor Tablelist, is suing Fyre for $3.5 million for allegedly violating its contract and defrauding the company. It's unclear whether a third listed partner, Snapchat, had a connection to the event.
Fyre boasted it owned $8.4 million worth of land in the Bahamas, which turned out to be false.
In one telling slide, a section called "financials" is glossed over.
McFarland is serving a six-year prison sentence after pleading guilty in 2018 to wire-fraud charges in relation to Fyre Festival. He agreed to forfeit over $26 million that investors poured into the company. Fyre cofounder Ja Rule denied liability for the fiasco.
Vanity Fair's Nick Bilton, who reported on the Fyre pitch deck in 2017, called the document "beyond parody" and said it "resembles an amalgamation of a Miami Beach spa package with selfies you might find saved on a teenager's smartphone."
"The remorse I feel is crushing," McFarland said during his sentencing, according to Vice News. "I lived every day with the weight of knowing that I literally destroyed the lives of my friends and family."