This May Be Facebook's Big Plan To Cut Into Google's Ad Business
The social network is said to unveil a new set of features that aimed at competing with Google's display advertising platform DoubleClick as early as September.
One of these new features will be a "demand-side platform," which is a system that lets advertisers make automated bids for ad inventory. This demand-side platform would be designed to specifically compete with Google's DoubleClick Bid Manager.
Facebook is also reportedly in talks to provide Nielsen with data from major publishers to improve ad tracking.
Facebook is already raking in a ton of revenue thanks to its mobile presence. Facebook saw a 50.5% increase in U.S. digital ad display revenue last year, while Google saw a 33.3% growth rate, according to statistics published by eMarketer in March.
Facebook isn't the only tech company looking to cut into Google's ad business. Amazon is also reportedly building new software to compete with Google's AdWords platform, the Wall Street Journal reported earlier this month.
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