This new app helps small businesses track their success

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Running a small business can be tough, given the countless tasks to manage every day. And when you're worrying about everything from paying your vendors to sweeping the floor at night, tracking success can fall to the bottom of a business owner's list of priorities.

According to a Staples survey, 51% of small business leaders admit that they don't measure business metrics as often as they should. This can put a business at risk and blindside a team when crises arise.

That's why Staples launched Quick Wins, a new tool designed to help small businesses keep tabs on their growth.

How it works

Quick Wins gathers social media engagement, site traffic, and sales numbers seamlessly in a single dashboard. Users can sync relevant data from Google Analytics, Facebook, Twitter, Instagram, Shopify or Quickbooks, and view their metrics on their desktop or mobile device.

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"With 50% of businesses failing within the first five years, we created this app to help provide the guidance and support small businesses need to succeed," says Christine Mallon, vice president of marketing at Staples.

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Quick Wins also makes suggestions small business owners can use to improve their metrics. For example, if your bounce rate rises too high - that is, people are leaving your website too quickly or too often - the tool will notify you in the dashboard, and might also advise creating more blog posts to increase user engagement. 

Theresa and Haley Hanna are the owners of Bell Cottage, a mom-and-pop gift shop in Burbank, California. With Quick Wins, they were able to reach more people on Facebook because the app offers suggestions on the best times to schedule posts. Once the Hannas implemented the advice, they saw improvements on their page.

Building a network

The Staples survey also reports that three in five small business leaders would like access to a network of their peers. That's why Quick Wins features a community board where users can interact with other business owners and managers who can offer advice and support. 

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Monitoring growth is crucial to building a successful business, but it's just one step along the way. Equally as important is the ability to seek - and get - advice from other small business owners.

Whether someone is stumped on social media strategy, struggling with location options, or just in need of general feedback, they can log into the app and get helpful answers. There is also a community manager who moderates discussion threads to help break the ice and start a dialogue. 

"It's kind of like having a marketing department ... just on your phone," says Taylor Calmus, co-founder of Taybles, a company that sells unique coffee tables.

Signing up for a Quick Wins account only takes a few minutes. The process is even faster when done through an existing Staples or Google account.

"It's so much more than just a tracking tool," Mallon says. "It's a business companion."

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For more information on Quick Wins, watch the video below.

To start tracking your metrics and growing your business with Quick Wins, click here.

This post is sponsored by Staples.